Media Relations Training Course - January 2023

The Niagara Regional Police Service (NRPS) will be hosting an advanced media relations course in January of 2023.

The NRPS has partnered with 10-8 Communications who will be facilitating the four-day course.  The lead instructor and internationally renown communications expert Judy Pal will deliver this intermediate level course.

The focus will be on the importance of trust and image-development for police, understanding both traditional and social media trends, strategic message management, communications and crisis communications planning, and principles for communicating in times of crisis.

The Course begins with the importance of brand and trust and why it’s relevant to the PIO to help keep officers and the community safe; what is perception and how it affects the brand of police; and understanding motives of traditional news media and social media trends.  In addition, message management techniques will be discussed, as well as how to create a communications plan and crisis communications guide with templates provided.  An entire day is dedicated to communicating in crisis, the best practices along with guiding principles.

When: 0830hrs-1600hrs January 17, 18, 19, 20, 2023

Where: Niagara Regional Police Service Headquarters – Community Room

              5700 Valley Way, Niagara Falls, ON., L2E1X8 - Directions

Parking available onsite

Who: This course’s targeted audience is active sworn and civilian police media relations / corporate communications personnel.  This is not an entry level course.  The OACP Media Relations Course or an equivalent is the preferred pre-requisite.

Class Size: 20 persons

Course Cost: $625.00 + HST Canadian (Payment deadline is December 23, 2022)

Pre-registration and payment are required.

We are in the final stages of setting up payment methods.  We will email those registered directly with the payment link and details.

Information Required for Registration: Name, title, address, phone, mobile, email, agency, position, length of time in communications, prior training.

Snacks and Refreshments: Provided by the NRPS

Lunch: Students will be responsible for their own lunch each of the four days.

Accommodations:  A block of rooms has been reserved at the Double Tree Hotel in Niagara Falls at a discounted rate.  Students are not required to stay at the Double Tree Hotel.

$117.00 (per night), plus 18.65% taxes/fees and $2.26 City Tax.  Parking is $22.00 plus 13% per vehicle, per night.

Booking Link

Further joining instructions will be forwarded to those registered persons.

Questions and registration can be directed to NRPS Corporate Communication / Media Relations Personnel by emailing: